Creating Successful Niche Microsites – Kurt Elster

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Welcome Kurt Elster from Ethercycle.com to the Marketing Optimization Video Podcast. You can learn more about them by visiting Ethercycle.com.

Question: What would be your definition of optimization and why is it beneficial?

Answer: My definition of optimization is iterating for return of investment. If you could do one thing, I don’t care what it is if it’s SEO or conversion rate optimization, whatever you could do to make slightly more money than you did yesterday is optimization.

Question: What is one thing optimizers can do to take their conversion rates to the next level?

Amswer: Alright, number one: ask someone you don’t know to go through your website and tell you what’s wrong with it. If you can get someone to be honest with you, like just walk them through and just watch them do it. It’s hugely informational to see that.

Links mentioned in the show…

  • View an example of one of his niche micro-sites at Calmingmanatee.com
  • Learn more about his website agency at Ethercycle.com
  • Follow them on Twitter @kurtinc

Please subscribe to the podcast in Itunes, Stitcher or on SoundCloud.

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